Benefits Associated With Shrink Sleeve Labeling

There are various product labeling techniques on the market today. You could go for roll-fed shrink sleeves labeling that involves roll-fed application of the label using a combination of shrink techniques and glue-on, cut & stack film labeling that are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling that is just like cut & stack film labeling, but where C1S and C2S papers are utilized, and in-mold labeling in which the labeling is done as the containers are being molded.

One of the fastest growing product labeling techniques today is shrink sleeve labels. This labeling method entails the use of the latest in HD Flexo pre-press technologies. One of the primary advantages of this labeling strategy is that the flexographic printing employed is quite 'green', meaning it is the most suitable option if you want to lower your company's carbon footprint. As outlined by DuPont's Life Cycle Assessment of 2008, the flexographic printing approach cuts down carbon dioxide emission and energy consumption by approximately 50% as compared to other label printing methods such as Rotogravure. In top label making company plants, the printing method is characterized by solvent-free flexo platemaking, servo-driven flexo presses, and water-based flexo ink manufacturing.

The shrink sleeves labeling strategy is effective in that it is the cheapest labeling techniques today. The low cost is because extremely thin films of plastic are used. The low labeling costs means you may try out different shrink sleeve labels to find out which the most efficient choice is. This labeling method provides you with unparalleled flexibility with regards to the types of films used (you could pick from PVC, OPS, PETG, or PLA films) and also in terms of the container size and shape which could be labeled. This is relevant because we all have different labeling needs and you are therefore able to do what is perfect for your company/product.

Shrink sleeve labeling will help you in your marketing campaign. This labeling strategy provides you with 360 messaging and graphics, that means your product has better customer appeal and customers get to see your product in shelves, no matter where they are facing. Your marketing campaign will even benefit from the fact that you could incorporate an easy-tear feature and a back-printing feature with print copy or adhesive that will help you run promotions by means of giveaways and print coupons. You can also obtain an optional tamper-proof feature to guard the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.

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