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Is Search Engine Optimization Important? The Factors Of Good SEO
Search engine optimization can be done in two ways - the good one (white hat) and the dishonest one (black hat).
White hat optimization refers to legal SEO methods, approved by the search engines.
Black hat SEO methods are way to cheat your way to higher site ranks. If the search engines discover that (and they tend to do), your site will get penalized and thrown at the end of the search results.
Black hat actually means dishonest methods of link building.
There are 2 parts of search engine optimization - on-site optimization and off-site optimization.
On-site optimization represents proper inter-linking of your site pages, domain name, page names, size of page, HTML tags' optimization (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good SEO and accounts for about 25% of your web site rank in search engines.
Off-site optimization refers to to obtaining proper links pointing to your website pages. The most important thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your site content).
Let's suppose we have a website A, which is about pet training, and web site B, which is about money making, both linking to your site X, which is also about money making.
In both cases, the link's anchor text should be relevant to your web site content and should contain phrases that you want to rank high for. Anchor texts like click or click here will be utterly useless. As a matter of fact, anything other than your relevant words would be useless.
If we suppose that both sites, A site and site B, link to your web site, X, with relevant words (such as making money online), the link from page B has a higher value than a link from page A, but both are good as they are relevant.
A link is considered a vote from one site to another. Google pagerank (Google's view of site's value, is between 0 and 10) is another important key for rankings on Google. The higher the pagerank of the web site linking to your site, the higher the link value in Google's eyes. You should get links from all relevant pages, not just pages with high pagerank.
Actually, all links with relevant anchor text, acquired in a search engine-friendly way, are good for your site ranking. Never end the linking process, even when you rank #1 on all search engines for your wanted phrases.
There are a lot of elements search engines consider when they rank websites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for you to acquire your desired search engine rank.
SEO is very time-consuming, but provides long-term results and is vital for any profitable online company. If you need search engine submission or other guaranteed seo services, use a professional organic seo company to do the work for you!
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